The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand by Craig Simpson

The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

Book Title: The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

Publisher: Entrepreneur Press

ISBN: 1599185962

Author: Craig Simpson


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Craig Simpson with The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

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Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.