Book Title: The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
Publisher: Entrepreneur Press
Author: Craig Simpson
- The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
- The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
- Simplify: How the Best Businesses in the World Succeed
- Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause
- The Boron Letters
- The Robert Collier Letter Book
- Pre-Suasion: A Revolutionary Way to Influence and Persuade
- How to Write a Good Advertisement: A Short Course in Copywriting
- No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars
- Breakthrough Copywriting: How to Generate Quick Cash with the Written Word
Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.